Columns – Matthijs la Roi Architects

In 2012 Matthijs la Roi graduated Cum Laude as a Master of Science in Architecture at the Delft University of Technology
with a specialization in non-standard and interactive architecture at the Hyperbody research group.

He currently works as an architect at Heatherwick studio in London. At Heatherwick he is involved with the design of the
Google Mountainview campus in California. He previously worked as a project architect at LAVA (Laboratory for Visionary
Architecture) in Stuttgart where he was project architect for the design of the Philips Lighting headquarters in Eindhoven.

3/4 + 1/4

As web designers, we are always trying to create websites that leave a lasting impression. Yet in today’s world, websites have evolved from digital brochures into fully-fledged content marketing platforms. Sites are no longer viewed as just another business expense. In fact, they are required to be lead-generators and revenue-generating assets.
Although the importance of websites has increased exponentially over the years, web designers have continued to hold an incredible amount of influence over the process. Sometimes design can over-shadow other important factors, such as search engine optimization.

A great example is last year’s launch of Ryanair’s new website. Their search engine rankings tanked, costing the company millions in lost revenue.

1/2 + 1/4 + 1/4

Although the importance of websites has increased exponentially over the years, web designers have continued to hold an incredible amount of influence over the process.

Sometimes design can over-shadow other important factors, such as search engine optimization. A great example is last year’s launch of Ryanair’s new website.

1/4 + 1/2 + 1/4

Sites are no longer viewed as just another business expense. In fact, they are required to be lead-generators and revenue-generating assets.
Although the importance of websites has increased exponentially over the years, web designers have continued to hold an incredible amount of influence over the process. Sometimes design can over-shadow other important factors, such as search engine optimization.

A great example is last year’s launch of Ryanair’s new website. Their search engine rankings tanked, costing the company millions in lost revenue.

1/4 + 1/4 + 1/4 + 1/4

Sites are no longer viewed as just another business expense. In fact, they are required to be lead-generators and revenue-generating assets.

Although the importance of websites has increased exponentially over the years, web designers have continued to hold an incredible amount of influence over the process.

Sometimes design can over-shadow other important factors, such as search engine optimization.A great example is last year’s launch of Ryanair’s new website.

2/3 + 1/3

Sometimes design can over-shadow other important factors, such as search engine optimization. A great example is last year’s launch of Ryanair’s new website. Their search engine rankings tanked, costing the company millions in lost revenue.

1/3 + 1/3 + 1/3

In fact, they are required to be lead-generators and revenue-generating assets.
Although the importance of websites has increased exponentially over the years, web designers have continued to hold an incredible amount of influence over the process.